Public Information Officers and social media advocates discuss their presentation about the importance of social media at the Fire Rescue International Conference.

Important points of the interview include:

1. Importance of emergency responders to get involved in social media.

2. Apply basics of PIO to new media and social networking tools to expand your message.

3. Social media is easy to use and departments can get started quickly at little or no cost.

4. Messages can be shared with local media as well as a broader national and international audience.

Link to the video.

About The Author

Greg Friese has authored 47 articles for PIOSocialMediaTraining.com

Greg Friese, MS, NREMT-P is an author, podcaster, blogger, and advocate for emergency response agencies to use social media before, during, and after any incident. Greg is the Director of Education for CentreLearn Solutions, LLC. He is also the co-host of the EMSEduCast podcast and is a paramedic for a 911 agency in northeast Wisconsin

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