Communicate In Plain English

Josh Hanagrane wrote an interesting post at CopyBlogger titled Blogging Is A Dialect: Do You Speak It? While the post is deeply involved with discussion about dialects, language, and that successful blogging = relationships, there is a simple and important point that needs to be understood and more importantly practiced.

iStock_000010031728XSmallCommunicate in Social Media using “plain english”.

One of the major directives in the Incident Command System (ICS) is that responders and providers use common terminology or “plain english” in communicating with one another. This practice is meant to avoid misunderstanding while operating with providers from other agencies and possibly other geographical areas areas.

The same can be said about Social Media. While your target audience may understand specialized language, acronyms, and regional slang it is important to remember that they will not be the only ones looking at what you create. Not communicating using common terms will limit the ability for your message to be understood by a broader audience.

Try to keep your Social Media simple and uncomplicated.

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About the author

Dave Konig wrote 205 articles on this blog.

Dave has been involved in Social Media since 2005 through the current major services and some defunct ones as well. During this time he has been able to hone the craft by testing out the theories of others, creating his own philosophies, and gathering a better understanding of the mediums involved through networking and most importantly actual practice.

3 thoughts on “Communicate In Plain English”

  1. Social media is as filled with acronyms as EMS, firefighting, and law enforcement. Just the other day I was stumped by an acronym used by one of my twitter contacts. He wrote, "developing a SMPIO JAS."

    I knew SM = social media and PIO = Public Information Officer.

    Now I know JAS = Job action sheet.

    Communicating in plain English would be a good reminder to have in bold letters on the SMPIO JAS in your SMPIO jump kit.

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