Recently I made two dreadful discoveries at my primary blog. 1) My Aweber sign-up form was no longer appearing. For weeks my subscriptions had been declining. During this time period that the form was not displaying I had two of my highest ever traffic days. 2) The link to subscribe to the site RSS feed was also not working. I quickly corrected those problems.

I was reminded of the importance of always checking the functioning of links when adding hyperlinked content to a blog page or blog post for my own projects.

Hub and Spokes

Yesterday I searched for the website of a product I would like to purchase – an instruction aid for EMT students. I quickly found the site for the product. The site footer included:

• Mailing address
• Email address
• Twitter icon
• Facebook icon
• YouTube icon

Since I had a question I clicked on the email address. The hyperlinked email address opened an Outlook email message but the address was incomplete (not properly html coded).

The Twitter icon opened a Twitter account with no messages and no followers.

The Facebook icon opened a Facebook page with no content and no fans.

These are my reminders:

1. At your hub make sure the content functions as it should
2. When you initiate  a social media spoke, especially if you link to it from the hub, start participating.

About The Author

Greg Friese has authored 45 articles for PIOSocialMediaTraining.com

Greg Friese, MS, NREMT-P is an author, podcaster, blogger, and advocate for emergency response agencies to use social media before, during, and after any incident. Greg is the Director of Education for CentreLearn Solutions, LLC. He is also the co-host of the EMSEduCast podcast and is a paramedic for a 911 agency in northeast Wisconsin

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