Recently I made two dreadful discoveries at my primary blog. 1) My Aweber sign-up form was no longer appearing. For weeks my subscriptions had been declining. During this time period that the form was not displaying I had two of my highest ever traffic days. 2) The link to subscribe to the site RSS feed was also not working. I quickly corrected those problems.

I was reminded of the importance of always checking the functioning of links when adding hyperlinked content to a blog page or blog post for my own projects.

Hub and Spokes

Yesterday I searched for the website of a product I would like to purchase – an instruction aid for EMT students. I quickly found the site for the product. The site footer included:

• Mailing address
• Email address
• Twitter icon
• Facebook icon
• YouTube icon

Since I had a question I clicked on the email address. The hyperlinked email address opened an Outlook email message but the address was incomplete (not properly html coded).

The Twitter icon opened a Twitter account with no messages and no followers.

The Facebook icon opened a Facebook page with no content and no fans.

These are my reminders:

1. At your hub make sure the content functions as it should
2. When you initiate  a social media spoke, especially if you link to it from the hub, start participating.

Related posts:

1. Email the #1 Social Media Tool
2. FAQ: Social Media Tool Descriptions
3. 10 Essential Skills for Social Media PIOs
4. Making your Social Media Stand-Out
5. Complement Live Events with Social Media