PIO Social Media Training

Episode 3: In Your Facebook

Posted by Dave Konig at 3 February, 2010, 5:00 am
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We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it’s all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

  • Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
  • Facebook personal accounts, groups, and pages
  • Personal accounts are good for individuals
  • Groups can be public or private and are good for specialized communication
  • Pages are public and are great for agencies

The importance of utilizing Facebook Apps to customize the experience

  • Networked Blogs
  • Twitterfeed
  • Causes

    • The importance of RSS Feeds when creating Social Media

    The need to not just build your Social Media presence, but also to use it

  • Utilizing a Social Media Team as opposed to a single PIO
  • Setting up a posting schedule
  • “Kicking the tires” of your Social Media effort

    • Want to listen while you’re on the go?

    Thanks for listening!

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    Related posts:

    1. Episode 2: For Trust We Socialize
    2. Episode 5: Create and Click Responsibly
    3. Episode 1: Drilling It Down In 2010
    4. Episode 4: Car 54, The SMILE Conference Is Where You Should Be!
    5. Dealing With Accidental Media Creation

    Category : Featured | Podcast

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