Archive for February, 2010

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We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it’s all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

• Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
• Facebook personal accounts, groups, and pages
• Personal accounts are good for individuals
• Groups can be public or private and are good for specialized communication
• Pages are public and are great for agencies

The importance of utilizing Facebook Apps to customize the experience

The importance of RSS Feeds when creating Social Media

The need to not just build your Social Media presence, but also to use it

Want to listen while you’re on the go?

Thanks for listening!

Recently I made two dreadful discoveries at my primary blog. 1) My Aweber sign-up form was no longer appearing. For weeks my subscriptions had been declining. During this time period that the form was not displaying I had two of my highest ever traffic days. 2) The link to subscribe to the site RSS feed was also not working. I quickly corrected those problems.

I was reminded of the importance of always checking the functioning of links when adding hyperlinked content to a blog page or blog post for my own projects.

Hub and Spokes

Yesterday I searched for the website of a product I would like to purchase – an instruction aid for EMT students. I quickly found the site for the product. The site footer included:

• Mailing address
• Email address
• Twitter icon
• Facebook icon
• YouTube icon

Since I had a question I clicked on the email address. The hyperlinked email address opened an Outlook email message but the address was incomplete (not properly html coded).

The Twitter icon opened a Twitter account with no messages and no followers.

The Facebook icon opened a Facebook page with no content and no fans.

These are my reminders:

1. At your hub make sure the content functions as it should
2. When you initiate  a social media spoke, especially if you link to it from the hub, start participating.