The Revolution Will Not Be Televised – Gil Scott-Heron
Revolution: (n) a drastic and far-reaching change in ways of thinking and behaving
The iPod is a device igniting a social revolution, spawning other devices such as the iPad that will be at the forefront. They are changing the way we get our information and helping shape a new way of thinking
You heard it here first.
The revolution will, in fact, be podcasted and streamed.
Is your agency ready to meet this new communications challenge? Are you prepared to be effective as these devices change the information consumption habits of the members of your communities? If not, why not? What is stopping you from achieving the goal of effective communication in this new media platform?