CAL Fire was recently featured on Fire Department Network News for the addition of their Public Information Officer marked SUV. View the video report below, and pay special attention to what PIO Mike Mohler says about his role and activities regarding Social Media:

From the associated article with my own added emphasis:

CAL FIRE’s PIO vehicles are outfitted with Tough Books. Not only can they get information on the call that they are going to, but they can update their Twitter site, blogs and other websites.

Social media plays a large part in the distribution of public information. Many of CAL FIRE’s followers are gathering information from social media before they turn on the news channel or look in their newspapers.

It’s great seeing agencies understand where information distribution is going. Taking the initiative to serve their communities where they are gathering and to use the community as an asset instead of a liability is the direction we all should be headed.

You can read the CAL Fire San Diego Blog, follow them on Twitter, or check out their Flickr Sets which are quite compelling

About the author

Dave Konig wrote 204 articles on this blog.

Dave has been involved in Social Media since 2005 through the current major services and some defunct ones as well. During this time he has been able to hone the craft by testing out the theories of others, creating his own philosophies, and gathering a better understanding of the mediums involved through networking and most importantly actual practice.

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