One of the challenges we face is effectively getting a message out to the audience that will benefit the most from it. One of the things Social Media enables us to do is to be able to get a message out using multiple different types of media beyond plain text but also through audio and video formats. With so many choices, ultimately it is up to us to pick the right media format for the message.
I came across this great example of using the right media format to the get the message out in a way those that need it can easily receive it on the Fire Department Of New York City’s YouTube channel:
This is really a great video on many levels because it addresses a problem in a media format that is understandable by the audience it is focused at and it is easily shared through the ability to embed the video.
Obviously this video took quite some time to produce and some special snazzy editing equipment was used, but don’t let that deter you from doing something along the same lines! Develop the message you want to communicate, read our 5 Video Production Tips for PIOs, and go out and make that video!