New Hub Message: Media Stream Digest for February 26th http://bit.ly/c2jrTB [piosmtraining]
	RT @poplifegirl: CrisisCamp Conference Call re: Chile Earthquake 11AM EST i http://bit.ly/9×1KLj [piosmtraining]
	Shared Press Release: iPhone App for Managing Mass Casualty Incidents. Press Release: iPhone App for Managing Mass Casualty Incidents
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	Shared Office Hours Podcast: Patient Hand Off and EMS Safety Episode 8. Office Hours Podcast: Patient Hand Off and EMS Safety Episode 8
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	Shared Take a Short Survery on EMS Transport of Infants. Take a Short Survery on EMS Transport of Infants
	Shared Design and Production of Social Media Content. Design and Production of Social Media Content
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	Are you on #Facebook? Come become our fan: http://bit.ly/cowjZL ^DK [piosmtraining]
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	Shared Tips for Attending the EMS Today Conference #EMSToday. Tips for Attending the EMS Today Conference #EMSToday
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	New Hub Message: What The New US Military Social Media Policy Really Means http://bit.ly/atznYL [piosmtraining]
	New Hub Message: Design and Production of Social Media Content http://bit.ly/9aO59R [piosmtraining]
	Shared Book Review: Mass Casualties – a young medic’s true story of death deception, and dishonor in Iraq. Book Review: Mass Casualties – a young medic’s true story of death deception, and dishonor in Iraq
	Get the latest #SocialMedia #PIO #Podcast from @gfriese and @davidkonig through #iTunes http://bit.ly/cLO04H ^DK [piosmtraining]
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	Episode 5: Create and Click Responsibly http://bit.ly/bzh0c3 [piosmtraining]
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	New Hub Message: The Policies are Coming http://bit.ly/bhXeYJ [piosmtraining]
	Want to listen to the premiere #SocialMedia #PIO #Podcast ? Subscribe in #iTunes http://bit.ly/cLO04H ^DK [piosmtraining]
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	Want to listen to the premiere #SocialMedia #PIO #Podcast ? Subscribe in #iTunes http://bit.ly/cLO04H ^DK [piosmtraining]

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The hottest social media trend in 2010 appears to be having a policy for social media. Two of the biggest organizations in the world announced social media policies last week.

Department of Defense Official Policy on New/Social Media

California Social Media Standard

In 2009 many emergency response agencies and individuals established a social media presence. Clearly having a policy the defines the purpose of organization social media efforts, do’s and don’ts of social media usage, and assigning responsibility is important. A policy should also be adaptable to changes in technology. Twitter, Blogging, and Facebook are hot now. They may not be hot a year from now.

Does your organization have a social media policy?

What do you believe are essential elements of a social media policy?

It’s your turn. Join the conversation.

Related posts:

1. Social Media Policies: Interview With Roberta Jackson
2. What The New US Military Social Media Policy Really Means
3. Email the #1 Social Media Tool

We have a new episode of our bi-monthly podcast for your listening enjoyment! In our fifth lucky audio podcast you can hear us discuss:

• A Paramedic was terminated for creating an online animated video and sharing it on Facebook.
  • Agencies, no matter the size, need to have a policy in place.
  • Policies need to focus upon behaviors and not services. The fact Xtranormal was used for this video is a prime example of why policies need to be written that focus on behaviors.
  • Education on the policy is critical and can easily be intertwined with customer service training.
  • Responders need to create responsibly, “own your own words”, and understand your actions may have unforeseen repercussions.
• Phishing attacks across social networks are a common occurrence that users can help curb.
  • Phishing messages are usually generic and random.
  • Phishing messages include a URL shortened link that when clicked will send you to a malicious site that will steal your user name and passwords for your accounts from your browser cookies.
  • Click responsibly to avoid losing control of your account and potentially damaging your reputation.

Dave will be attending the EMS Today Conference on Friday March 5 in Baltimore, Maryland. If you’re attending the conference you can connect with him in person by sending him a message via Twitter @DavidKonig and you can monitor the activity of other attendees through the hashtag #EMSToday

Want to listen while you’re on the go?

Thanks for listening!

Related posts:

1. Episode 1: Drilling It Down In 2010
2. Episode 4: Car 54, The SMILE Conference Is Where You Should Be!
3. Episode 3: In Your Facebook

Early Saturday morning I read a story over at Mashable about how a New U.S. Military Policy Opens Up Social Media to the Troops. It’s important to realize that the bans in effect were only applied to access of social networking sites through the military’s internet networks and did NOT restrict personnel from using their personal computers to access these networks or create Social Media. There is in fact a very vibrant Military Blogging Community who have advocated long and hard for this sort of policy on behalf of personnel with no other options for internet access other than the Department of Defense (DoD) networks, such as those deployed overseas.

I found the policy interesting for three specific reasons:

• First, it effectively negates the current Marine Corps ban on Twitter and the longer standing US Army’s ban of Youtube and MySpace, the wording is broad enough to allow local unit commanders to restrict activity on their networks as they see fit
• Secondly, by allowing the use of DoD computers, they are allowing the use of Social Networking sites while technically at work. Now their policies do state that their use for personal reasons must be done without interfering with work duties, but it is still an interesting stance for the military to be taking
• The third and final interesting aspect of the policy is actually in Attachment 2, section 3 parts b and d which promotes and outlines good Social Media behavior through posting relevant and accurate information, and the use of a disclaimer when personal opinions are expressed

Now let’s be honest and remember that the military has been using Social Media effectively for both public relations and recruitment for awhile now. The military understands the power of both positive and negative Social Media, even to the extent that the Air Force had developed a Blog Assessment chart. These policies do not change any of those efforts.

So what does this policy really mean? It shows us that the US Military knows and understands that:

1. With a little guidance your members can be your best ambassadors and most vocal advocates for your agency
2. It is your responsibility to help educate your members as to what is acceptable and what is not acceptable behavior online
3. It is more important to focus on behaviors than on the current state of technology
4. Whether you grant them access or not, people will still connect with each other online in the privacy of their own homes
5. A well written policy today will help mold and shape your Social Media success tomorrow

Social Media is good enough for the US Military and their members… is it good enough for your agency and your members?

Let us know in the comments…

Download 09-026 – Responsible and Effective Use of Internet-based Capabilities (PDF)

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• U.S. Department of Defense Goes Social…Yes, Really! (readwriteweb.com)
• Pentagon Embraces Social Media (techdailydose.nationaljournal.com)
• Pentagon gives social media access to troops (newstatesman.com)
• U.S. military OKs use of online social media (cnn.com)

Related posts:

1. The NFL Social Media Policy #NFLFail
2. Available Now: Social Media Policy Guide
3. The 5 Vital Components Of A Social Media Policy

Last week I presented at the Wisconsin Technical College EMS Instructor/Coordinator conference. The focus on my presentation was on how educators can create social media for professional development and/or as a classroom education activity. Below are the slides I presented. I am sharing these slides here for several reasons:

1. Many of the skills that educators should have regarding social media content creation are the same skills that PIOs should have.

2. I was surprised (and not surprised) by the lack of familiarity with social media and even the consumption of social media among the conference attendees. It was an important reminder that a small percentage of emergency responders actively consume and create social media.

3. This is my first Slideshare upload. There are some intriguing capabilities available to Slideshare users that might be of interest to you. Slideshare content could be an additional spoke to add to your agency’s hub.

Related posts:

1. Video: EMS Student Creation of Social Media Content
2. 5 Video Production Tips for Social Media PIOs
3. Agency Hub Site Design 101

Measuring success. While the old analytics of monitoring website “hits” is hard to apply to the new concepts of Social Media, they can still provide you with important information regarding your agency hub. It’s important to have a reliable service that will accurately measure these important statistics.

Google Analytics

This full service analytics package from Google relies on an inserted Javascript snippet to be placed somewhere in your code. The service offers e-mailable PDF reports, long term statistics tracking, AdSense integration, and a slew of analytic variables. For WordPress blogs there are a number of plugins that will assist you in the code insertion as well as in dashboard tracking.

Service Cost: Free

Sitemeter

This service analytics package also relies on an inserted Javascript snippet to be placed somewhere in your code. The inserted code also inserts a small graphic that will link back to your analytics account so that your statistics are viewable if you leave them open to the public when you sign up.

Service Cost: Free for the Basic limited service, $6.95 per month for a Premium account

Woopra

This service analytics package relies on a Javascript snippet that makes regular server calls to the Woopra servers to allow for live visitor tracking in the downloadable desktop client. A truly live view of your site is valuable during sentinel events. The service has also been experimenting with a Live Chat feature, allowing instant two way communication with visitors. While the free package does not promote long term research, the value of live monitoring (and the possibility of live communication with visitors) can outweigh that slight inconvenience.

Service Cost: Free for up to 30,000 pageviews within a 30 day period, tiered pricing for higher traffic sites starting at $4.95 a month up to $179.95 a month

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• Web Analytics Showdown: Woopra vs. Google Analytics (businessbloggingtips.com)
• John Poz on Woopra, Blogging and Social Analytics (siliconangle.net)
• Tracking Blog Stats is Fundamental (mt-soft.com.ar)

Related posts:

1. 3 Free Tools For Measuring Twitter Success
2. The $25 Social Media Presence: Using Blogger As A Hub
3. The $25 Social Media Presence

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Our goal here at PIOSocialMediaTraining.com is very clear. We want to empower Agencies to effectively engage in the creation of Social Media to achieve their own unique goals. In that vein we have given you 5 Reasons and Methods to Develop and Distribute Social Media, shown you that Social Media is cheap, demonstrated how to use Twitter to spark conversation, provided a checklist method for authoring blog posts, and we’ve shared with you how the TSA effectively handled negative Social Media allegations amongst other things.

Today is not about tutorials, best practices, or the latest tech revolutionizing the world we live in.

Today I get evangelical and am going to pontificate about the absolute one duty that ALL agencies share and warrants the use of Social Media.

The Golden Rule

The Social Media PIO Golden Rule: Agencies must empower themselves to be able to tell their own stories

Having the media misrepresent or incorrectly communicate an agency’s story is a very common occurrence. The most common errors are usually minor (a name misspelled, a photo miscaptioned) but can be annoying none the less. It is also not uncommon for the media to use an unflattering angle when reporting on our stories and that is not how we originally wanted our stories told. Finally, the media also commonly omits information and details that can provide the public with a fuller understanding of the story. Traditionally, we have had to tailor our style to the media’s tendency for 250 word stories and 10 second sound bytes, however this is not something we need to continue to deal with.

We need to stop relying on the media to tell our stories the way they interpret them to our communities. I know some people will consider this “media” bashing but the truth about the media’s state of business is evident more and more every day. When we hear about media outlets such as the Seattle Post-Intelligencer stopping their print editions (after a 146 year history of doing so) in favor of online publishing, it is an omen. It is a sign that the current media model is at their own resource “Level Zero” and we need to be prepared to fill in the gap in order to continue communications with our communities.

We need to tell our stories to our communities ourselves. Now is truly the time to do so since the proliferation of Social Media will allow us to do that with few barriers in our way. We can do far better for the well being of our agencies by effectively communicating our own value, explaining our own views, and becoming a trusted source of information to the communities we serve than allowing the media to continue their stranglehold on being able to craft the public’s perception of our services.

The Case Of Pittsburgh EMS

Last week a story from Pittsburgh Pennsylvania made the national news after being featured by the local media and making the local Social Media circuits. The story centered around the death of a man who had called 911 10 times over 30 hours but no ambulance was able to reach him during the February 5-6 snowstorm.

Initial news reports included harsh criticism of the Pittsburgh EMS Paramedics failure to respond to the home and was spurred on by the city’s own Public Safety Director Michael Huss condemning the responding Paramedics for not walking the 1/4 mile to the home through the snow.

Now that more time has passed there have been more facts revealed surrounding the conditions during “Snowmageddon”:

• The city lost 25% of their EMS resources when ambulances became stuck in the snow for hours (1)
• Many streets were not plowed because drivers were diverted from their routes to try and rescue vehicles (2)
• Multiple ambulance crews were dispatched to the call and all encountered the same accessibility problem (1)
• The responding Paramedics were actually canceled off the calls by their dispatcher (3, 4)
• Response delays grew worse as the day and call volume wore on (4)

Although these new facts indicate that it was not personnel failure but more of a system wide failure, the damage to the reputation and morale of Pittsburgh EMS is done. A search at Social Mention gives us an idea of the extent of that damage:

Those results from Social Mention indicate an agency in a reputation crisis that doesn’t have to be. Pittsburgh EMS maintains a static website but has no discernible Social Media presence. The sentiment ratio of 1:1 indicates that for every 1 positive statement about the service, there is 1 negative statement. This sort of sentiment is a failure for any Agency, but it could have been different had Pittsburgh EMS had a Social Media presence.

With either a blog, or a Twitter account, or a Facebook Fan Page they could have issued Public Service Announcements to educate the community to better prepare for the storm. More importantly they could have stopped treating their community as a liability and treated them more as an asset by communicating the realistic expectations of delays in service, the challenges they were facing, and the best way to assist for mutual success.

While there is no denying that they had the sentinel event of a system failure, the Social Media presence could have been used to tell their own stories of success before, during, and after the “Snowmageddon” event. I find it hard to believe that there was nothing but failures over the course of those two days, but unless Pittsburgh EMS is willing to tell their own stories we’ll most likely never hear about those successes.

In Conclusion

Social Media is not going to disappear tomorrow, or the day after, or the day after that. It is here to stay and for that matter continues to gain momentum into being integrated into our society. Agencies that haven’t started using it are going to find themselves at a huge disadvantage when they find themselves needing it most.

To sum it up, here are the top 5 reasons that your agency should start using Social Media today:

• Empower yourself to tell your own stories directly to the community
• Share your agency’s successes with the community
• Communicate your agency’s value to the community
• Inform and educate your community to help transform them into assets instead of liabilities
• Have effective conversations with your community in order to find ways to improve your service

Need help getting started? Sign-up for our Free E-mail Bootcamp that will give you a better understanding of Social Media and actionable items to get you started.

Finally, I am going to make a special offer to Chief Robert McCaughan of Pittsburgh EMS. I will be more than happy to donate my time and services to help Pittburgh EMS set up a Social Media Presence so that they can tell their own story, share their successes, better prepare their communities, and transform that community from a liability into an asset for the organization. If you’re ready to take that step Chief, contact us.

Related posts:

1. Video: Social Media Presence for Emergency Response Agencies
2. Social Media Use by Emergency Response Organizations During #atlflood
3. How The TSA Responded To Reputation Damaging Criticism In Social Media

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One of the questions I seem to get quite a bit is how hard is it to write a blog post?

The short answer is that it is not hard at all.

The long answer is that, like a lot of things we do in public safety or public health, it is a process that you can become more proficient at the more you do it. Over the years I’ve refined my process with both major and minor changes that have optimized my work flow.

Here is the checklist style process that I am currently using for your reference with critical actions bolded:

Post Size-Up

• Determine the story that you want to tell in the post
• Title it
• Consider all the elements (photos, videos, etc.) you want to use to tell that story
• Estimate the appearance of the post on the spokes you want to use to spread it

Initial Blogging

• Write the post without regard for anything other than the essentials of your idea
• Once the essentials are down, go back and fill in additional detail where needed

Focused Editing

• Go back to your initial writing and begin editing
• Focus on the paragraph flow
• Read your post out loud. How does it actually sound? Edit the rough spots
• Focus on correct spelling and grammar usage
• Read your post out loud again. Does it sound the way you want your reader to hear it?
• Format and start placing your elements in your post including Strong and Emphasis tags to enhance your search engine optimization
• Read through your post to make sure none of your added elements break your flow
• Double check the proper spelling of names
• Double check links
• Does your title still work with the finished product? If not, re-title it
• Finally either publish or schedule your post for publishing

Published Examination

• Does your post appear the way you thought it would? If not, fix it
• Check all your links to make sure they are working
• Check your RSS Feed in your feed reader to make sure the post a) appears and b) still functions
• Is everything working? If not, fix whatever needs fixing. If everything’s perfect, have a large French Vanilla Ice Coffee light with cream and with four Splendas

While I find this to be the most effective and optimal process for myself, it may not be for you. Don’t be afraid to change something to make it work better from your perspective, but keep in mind the bolded critical actions you should take before, during, and after writing each blog post to assure yourself of high quality, authoritative, and trusted content.



Related posts:

1. 7 Types Of Blog Posts For Public Safety And Emergency Responder Agencies
2. Agency Hub Site Design 101
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