Podcast

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We have a new episode of our bi-monthly podcast for your listening enjoyment! In our fifth lucky audio podcast you can hear us discuss:

• A Paramedic was terminated for creating an online animated video and sharing it on Facebook.
  • Agencies, no matter the size, need to have a policy in place.
  • Policies need to focus upon behaviors and not services. The fact Xtranormal was used for this video is a prime example of why policies need to be written that focus on behaviors.
  • Education on the policy is critical and can easily be intertwined with customer service training.
  • Responders need to create responsibly, “own your own words”, and understand your actions may have unforeseen repercussions.
• Phishing attacks across social networks are a common occurrence that users can help curb.
  • Phishing messages are usually generic and random.
  • Phishing messages include a URL shortened link that when clicked will send you to a malicious site that will steal your user name and passwords for your accounts from your browser cookies.
  • Click responsibly to avoid losing control of your account and potentially damaging your reputation.

Dave will be attending the EMS Today Conference on Friday March 5 in Baltimore, Maryland. If you’re attending the conference you can connect with him in person by sending him a message via Twitter @DavidKonig and you can monitor the activity of other attendees through the hashtag #EMSToday

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We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, Greg flies solo with guest Lauri Stevens (@lawscomm) discussing the dual roles of Law Enforcement in Social Media and helping departments make the experience better for their constituents with The Social Media In Law Enforcement (SMILE) Conference (@SMILEConference) April 7-9 in Washington DC.

In our third audio podcast you can hear us discuss:

• The SMILE Conference is broken down into two distinct themes on three days:
  • Wednesday is a hands-on day covering both the fundamentals of services such as Twitter and Facebook, but also expanding into more advanced third-party applications and other services such as LinkedIn.
  • Thursday covers reputation management, community building, and outreach.
  • Friday is dealing with investigative techniques using Social Media.
• It is important to plan and understand the goals you want to achieve in Social Media so that you have a direction to go.
• More and more individual law enforcement officers are partaking in Social Media as opposed to waiting for the official agency PIO.
• Using novel methods of connecting with the citizenry both utilizing Social Media and in the actual community is essential to success.
• We need to shine the spotlight on the successes of Law Enforcement in Social Media instead of focusing on failures.

You can visit Lauri’s blog at Connected Cops and find out more about The SMILE Conference

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Yesterday morning my Twitter stream lit up with breaking news reports of an explosion at a Power Plant under construction in Connecticut. In this short screen cast I show how a Google Search and Advanced Twitter Search can be used to gather real-time incident intelligence from people at or near the incident.

When initiating my search I made a critical error. See if you can catch it.

This technique could be useful to:

• Hospitals preparing to receive casualties
• Administrators trying to determine how many off-duty personnel to call in
• Emergency management officials making decisions about opening a county or regional IC
• Selecting which shelters to open or close

How else could you use Google search, Google Alerts, and Advanced Twitter Search for social media intelligence gathering?

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We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it’s all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

• Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
• Facebook personal accounts, groups, and pages
• Personal accounts are good for individuals
• Groups can be public or private and are good for specialized communication
• Pages are public and are great for agencies

The importance of utilizing Facebook Apps to customize the experience

The importance of RSS Feeds when creating Social Media

The need to not just build your Social Media presence, but also to use it

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Mark Basnight of the Charlotte Fire Department joins us for the second episode of the PIOSocialMedaTraining.com podcast which is now available for your listening pleasure!

In our second audio podcast you can hear us discuss:

• The view from the #SMR2009 Winner’s Circle with Charlotte Fire Department
• How the contest gave Charlotte FD a vehicle to spotlight their Social Media efforts
• How stakeholders in the day-to-day success of the Charlotte FD responded
• Building trust and relationships is vital
• For agencies looking to start in Social Media, start slow and experiment with personal accounts
• The Social Media Response in Haiti
• The first interview out of Haiti was via Skype which is the same service we use to record the podcast
• The first video and images out of Haiti were via Twitter and Facebook
• Fundraising efforts spread throughout Social Media in many forms
• Social Media can be the source of unsubstantiated rumors
• Agencies need to engage in Social Media and define themselves as trusted sources of information
• Agencies engaged in Social Media have the power to stop the wheels of the rumor mill if established as trusted sources of information

Connect with Mark and The Charlotte Fire Department on Twitter and Facebook

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The inaugural episode of the PIO Social Media Training Podcast is in the can and available for your listening pleasure!

For our inaugural podcast you can hear us discuss:

• How PIOSocialMediaTraining.com began and a year in review
• The Social Media E-mail Bootcamp
• The Social Media Policy Guide For First Responder Agencies
• An overview of the Social Media Responder 2009 contest
• Twitter Advanced Search
• FourSquare
• Mayor Dave’s coffee spot
• Twitter 2.0: API Rate Change Could Lead to a World of New Apps & Features
• Layar Mobile Augmented Reality Browser
• Schmap.it

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Listen to a discussion I had with Mike Waraich about about social media and emergency communications for first responders with a special focus on police for the Law Enforcement 2.0 Podcast. We talk about how police can get up and running with social media, where to begin with social media, and the best practices to maintain an effective social media presence.

PIOSocialMediaTraining.com co-founders Greg Friese and David Konig are available for media interviews, podcasts, conference presentations, and webinars. Contact us to discuss you article, project, webinar, or conference.

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Many Agencies are grappling with how to develop and deploy policies for employees about the use and creation of social media on the job. Human resources consultant, Roberta Jackson, discusses the importance of a social media policy with Greg Friese.

Listen to Greg and Roberta discuss:
1. Do’s and Don’ts for social media policies.
2. Contents of social media policy.
3. Reasons to use social media for an organization.
4. Integration of social media policies into employee manuals and trainings.
5. Using social media for employee recruitment.

Roberta Jackson is the Founder and President of Navigations for Leadership, LTD. Roberta is a certified Senior Professional in Human Resources, (SPHR) and a certified Global Professional in Human Resources (GPHR) as awarded by the Human Resources Certification Institute (HRCI). Roberta provides consulting services to EMS agencies, as well as other businesses and industries throughout the United States and internationally. Roberta previously was the VP of HR for one of the largest private EMS services in the northeast.

After listening add your thoughts about Social Media Policies in the comments area. Also what questions do you have for me to ask during a follow-up interview with Roberta?

If you would like a private webinar or in-person training program or consultation about social media policy for emergency response agencies contact us.

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Twitter. It’s a service you constantly hear about… but how do you get started?