PIO Social Media Training » Podcast

Episode 11: Who’s Using Social Networks And How It Affects Us

Dave Konig — Wed, 06 Jul 2011 10:00:41 +0000

In this episode of our award deserving podcast, Greg and Dave are joined by content and communication strategist Carissa Caramanis O’Brien to talk about the results of a Pew Research Center project concerning who uses social networks in the US. Hear us as we discuss:

The myth busting revelation about age and social networking
Why the gender demographics aren’t that surprising
Diversifying social media formats across networks
The importance of owning your own content
Why its important for organizations to understand this data for effective messaging

Want to listen while you’re on the go?

Thanks for listening!

What do you think of the research? Please leave your thoughts in the comment section…

Podcast: Attorney Doug Wolfberg Discusses Social Networking Legal and Ethical Policies

Greg Friese — Tue, 15 Mar 2011 10:00:56 +0000

In this episode of the PIOSocialMediaTraining.com podcast we chat with Attorney Doug Wolfberg, a founding partner of Page Wolfberg and Wirth, about social networking in EMS. Doug is a former EMS field provider and service director that specializes in legal representation of EMS services. Social networking and social media usage is a growing concern of his clients.

During our conversation we discuss common legal and ethical pitfalls, essential social networking policy elements, and immediate actions employers should take regarding social networking usage. It will not be of any surprise to our regular listeners and readers that Doug’s top recommendation is to have a policy that covers important issues related to disclosure of patient information and employers’ rights to monitor social networking usage.

Doug is presenting a webinar: Social Networking in EMS: the legal and ethical pitfalls and how you can avoid them on April 7, 2011. Webinar participants will also receive a model policy. Learn more at PWWEMSLaw.com or by calling 877-EMS-LAW1

Episode 10: Running a Twitter #TrafficSafety Quiz with @TrafficServices

Greg Friese — Tue, 01 Feb 2011 11:00:16 +0000

In this episode of the PIOSocialMediaTraining.com podcast we chat with Sgt. Timothy Burrows of the Toronto Police Services Traffic Safety Division about his innovative use of Social Media to engage with his community to lower traffic related collisions, injuries, and fatalities.

We specifically discuss how Sgt. Burrows uses Twitter quizzes to spread traffic safety messages. Sgt. Burrows shares several keys to success, best practices for using hash tags, and the importance of having fun while engaging with his community. Blog post about the Traffic Safety Quiz.

Sgt. Burrow’s social media secret, “Talking and engaging with his social media community.” and “Always follow back.”

Show links:

Episode 9: A Look At The Success Of #SM4R

Dave Konig — Thu, 30 Sep 2010 10:00:32 +0000

We have a new episode of our award deserving podcast ready for you to listen to and enjoy! This episode Greg and Dave are joined by Mark Basnight of The Crisis Communications Network. Hear us discuss:

The first Social Media 4 Responders Conference (#SM4R)!
Attendee demographics
Overview of sessions
Challenges of being a non-traditional “working” conference

Featured hands on workshops designed to jump start a Social Media Presence in ANY agency
Traditional conferences expect you to learn by listening, but SM4Responders helped attendees to learn by doing

The follow-up by presenters and staff for #SM4R attendees
A sneak peek into the NEXT Social Media 4 Responders Conference

Want to listen while you’re on the go?

Thanks for listening!

Episode 8: Social Media 4 ALL Responders

Dave Konig — Thu, 03 Jun 2010 10:00:33 +0000

The Social Media 4 Responders Conference

September 13 and 14 2010 at the Hilton Charlotte University Place in Charlotte, North Carolina
Specifically created with the Responder in mind
Law enforcement, emergency medical services, fire service, emergency management, public health, disaster & crisis aid, and public utilities can all benefit from a Social Media presence
Featuring hands on workshops designed to jump start a Social Media Presence
Traditional conferences expect you to learn by listening, SM4Responders will help you to learn by doing

The AT&T announcement that they were ending the $30 a month unlimited iPad data plan is calling into question the iPad‘s ability to remain dominant in the newly rejuvenated tablet market as numerous Android OS and Windows Mobile tablets are on the verge of being announced
Bambuser is an application that lets you stream live video from your smart phone
Social media efforts for the Deepwater Horizon BP Oil Spill include a hub site, Twitter account, and a Facebook page

If you ever needed an example as to why you need to create a Social Media presence before the crisis, the unofficial, unauthorized, and hugely popular BPGlobalPR Twitter account should be evidence enough

Want to listen while you’re on the go?

Thanks for listening!

Episode 7: Mobile Rulez

Dave Konig — Thu, 22 Apr 2010 08:00:01 +0000

We have a new episode of our award deserving podcast ready to download and enjoy! This episode Greg and Dave go over the current available mobile operating systems and what they can offer Social Media Empowered PIOs. Here us discuss:

The different choices of mobile operating systems out there now and coming out soon
The third party application options for each system
The difference between 3G and wifi
Creating your own “apps” for the mobile platform versus having a mobile browser friendly option
Five applications every empowered Social Media PIO needs on their phone:
- - An e-mail application
  - A Twitter client
  - A Facebook application
  - A Photo sharing application
  - A Wifi Finder
68% of business internet traffic goes to Facebook
Dave was quoted at the Cops 2.0 blog in regards to creating Social Media in plain english

Thanks for listening!

Want to listen while you’re on the go?

Thanks for listening!

Episode 6: The Power Tools Of Emergency Notification

Dave Konig — Wed, 07 Apr 2010 08:00:25 +0000

We have a new episode of our award deserving podcast ready to download and enjoy! This episode Dave and Greg are joined by Emergency Communication Network‘s Customer Relationship Manager Mike Ellis (@EmergCommNetwrk) and Vice President David DiGiacomo to discuss:

Mass notification systems – what they are and how they are used before, during, and after an event
The importance of having a toolbox as opposed to relying on one form of communication
Mass notification systems and how they integrate with Social Media as opposed to using Social Media as a mass notification system

Just to clarify, it was Dave Konig who was shouting down the use of Twitter as the sole component of an emergency notification system due to its unreliability

Using Social Media to increase awareness of an emergency notification system
The value of “push” mass notification systems

Getting past the notification “blindness”
Missing children
Tornado alerts
Rumor control

Targeting notification to a geographic area or risk group
Tips on geo-locating fellow Social Media users

For more information on the CodeRED™ emergency notification system or any of Emergency Communication Network‘s offerings you can visit them on the web, read their blog, or call them at 866-939-0911

Want to listen while you’re on the go?

Thanks for listening!

Episode 5: Create and Click Responsibly

Dave Konig — Wed, 03 Mar 2010 09:00:27 +0000

We have a new episode of our bi-monthly podcast for your listening enjoyment! In our fifth lucky audio podcast you can hear us discuss:

A Paramedic was terminated for creating an online animated video and sharing it on Facebook.
- Agencies, no matter the size, need to have a policy in place.
- Policies need to focus upon behaviors and not services. The fact Xtranormal was used for this video is a prime example of why policies need to be written that focus on behaviors.
- Education on the policy is critical and can easily be intertwined with customer service training.
- Responders need to create responsibly, “own your own words”, and understand your actions may have unforeseen repercussions.
Phishing attacks across social networks are a common occurrence that users can help curb.
- Phishing messages are usually generic and random.
- Phishing messages include a URL shortened link that when clicked will send you to a malicious site that will steal your user name and passwords for your accounts from your browser cookies.
- Click responsibly to avoid losing control of your account and potentially damaging your reputation.

Dave will be attending the EMS Today Conference on Friday March 5 in Baltimore, Maryland. If you’re attending the conference you can connect with him in person by sending him a message via Twitter @DavidKonig and you can monitor the activity of other attendees through the hashtag #EMSToday

Want to listen while you’re on the go?

Thanks for listening!

Episode 4: Car 54, The SMILE Conference Is Where You Should Be!

Dave Konig — Wed, 17 Feb 2010 12:00:47 +0000

We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, Greg flies solo with guest Lauri Stevens (@lawscomm) discussing the dual roles of Law Enforcement in Social Media and helping departments make the experience better for their constituents with The Social Media In Law Enforcement (SMILE) Conference (@SMILEConference) April 7-9 in Washington DC.

In our third audio podcast you can hear us discuss:

The SMILE Conference is broken down into two distinct themes on three days:
- Wednesday is a hands-on day covering both the fundamentals of services such as Twitter and Facebook, but also expanding into more advanced third-party applications and other services such as LinkedIn.
- Thursday covers reputation management, community building, and outreach.
- Friday is dealing with investigative techniques using Social Media.
It is important to plan and understand the goals you want to achieve in Social Media so that you have a direction to go.
More and more individual law enforcement officers are partaking in Social Media as opposed to waiting for the official agency PIO.
Using novel methods of connecting with the citizenry both utilizing Social Media and in the actual community is essential to success.
We need to shine the spotlight on the successes of Law Enforcement in Social Media instead of focusing on failures.

You can visit Lauri‘s blog at Connected Cops and find out more about The SMILE Conference

Want to listen while you’re on the go?

Thanks for listening!

Social Media Tools for Intelligence Gathering #Screen

Greg Friese — Mon, 08 Feb 2010 17:18:54 +0000

Yesterday morning my Twitter stream lit up with breaking news reports of an explosion at a Power Plant under construction in Connecticut. In this short screen cast I show how a Google Search and Advanced Twitter Search can be used to gather real-time incident intelligence from people at or near the incident.

When initiating my search I made a critical error. See if you can catch it.

This technique could be useful to:

Hospitals preparing to receive casualties
Administrators trying to determine how many off-duty personnel to call in
Emergency management officials making decisions about opening a county or regional IC
Selecting which shelters to open or close

How else could you use Google search, Google Alerts, and Advanced Twitter Search for social media intelligence gathering?