PIO Social Media Training » Podcast

Episode 8: Social Media 4 ALL Responders

Dave Konig — Thu, 03 Jun 2010 10:00:33 +0000

We have a new episode of our award deserving podcast ready for you to listen to and enjoy! This episode Greg and Dave are joined by Mark Basnight of The Crisis Communications Network. Here us discuss:

The Social Media 4 Responders Conference

September 13 and 14 2010 at the Hilton Charlotte University Place in Charlotte, North Carolina
Specifically created with the Responder in mind
Law enforcement, emergency medical services, fire service, emergency management, public health, disaster & crisis aid, and public utilities can all benefit from a Social Media presence
Featuring hands on workshops designed to jump start a Social Media Presence
Traditional conferences expect you to learn by listening, SM4Responders will help you to learn by doing

The AT&T announcement that they were ending the $30 a month unlimited iPad data plan is calling into question the iPad’s ability to remain dominant in the newly rejuvenated tablet market as numerous Android OS and Windows Mobile tablets are on the verge of being announced
Bambuser is an application that lets you stream live video from your smart phone
Social media efforts for the Deepwater Horizon BP Oil Spill include a hub site, Twitter account, and a Facebook page

If you ever needed an example as to why you need to create a Social Media presence before the crisis, the unofficial, unauthorized, and hugely popular BPGlobalPR Twitter account should be evidence enough

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Episode 7: Mobile Rulez

Dave Konig — Thu, 22 Apr 2010 08:00:01 +0000

We have a new episode of our award deserving podcast ready to download and enjoy! This episode Greg and Dave go over the current available mobile operating systems and what they can offer Social Media Empowered PIOs. Here us discuss:

The different choices of mobile operating systems out there now and coming out soon
The third party application options for each system
The difference between 3G and wifi
Creating your own “apps” for the mobile platform versus having a mobile browser friendly option
Five applications every empowered Social Media PIO needs on their phone:
- - An e-mail application
  - A Twitter client
  - A Facebook application
  - A Photo sharing application
  - A Wifi Finder
68% of business internet traffic goes to Facebook
Dave was quoted at the Cops 2.0 blog in regards to creating Social Media in plain english

Thanks for listening!

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Episode 6: The Power Tools Of Emergency Notification

Dave Konig — Wed, 07 Apr 2010 08:00:25 +0000

We have a new episode of our award deserving podcast ready to download and enjoy! This episode Dave and Greg are joined by Emergency Communication Network’s Customer Relationship Manager Mike Ellis (@EmergCommNetwrk) and Vice President David DiGiacomo to discuss:

Mass notification systems – what they are and how they are used before, during, and after an event
The importance of having a toolbox as opposed to relying on one form of communication
Mass notification systems and how they integrate with Social Media as opposed to using Social Media as a mass notification system

Just to clarify, it was Dave Konig who was shouting down the use of Twitter as the sole component of an emergency notification system due to its unreliability

Using Social Media to increase awareness of an emergency notification system
The value of “push” mass notification systems

Getting past the notification “blindness”
Missing children
Tornado alerts
Rumor control

Targeting notification to a geographic area or risk group
Tips on geo-locating fellow Social Media users

For more information on the CodeRED™ emergency notification system or any of Emergency Communication Network’s offerings you can visit them on the web, read their blog, or call them at 866-939-0911

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Episode 5: Create and Click Responsibly

Dave Konig — Wed, 03 Mar 2010 09:00:27 +0000

We have a new episode of our bi-monthly podcast for your listening enjoyment! In our fifth lucky audio podcast you can hear us discuss:

A Paramedic was terminated for creating an online animated video and sharing it on Facebook.
- Agencies, no matter the size, need to have a policy in place.
- Policies need to focus upon behaviors and not services. The fact Xtranormal was used for this video is a prime example of why policies need to be written that focus on behaviors.
- Education on the policy is critical and can easily be intertwined with customer service training.
- Responders need to create responsibly, “own your own words”, and understand your actions may have unforeseen repercussions.
Phishing attacks across social networks are a common occurrence that users can help curb.
- Phishing messages are usually generic and random.
- Phishing messages include a URL shortened link that when clicked will send you to a malicious site that will steal your user name and passwords for your accounts from your browser cookies.
- Click responsibly to avoid losing control of your account and potentially damaging your reputation.

Dave will be attending the EMS Today Conference on Friday March 5 in Baltimore, Maryland. If you’re attending the conference you can connect with him in person by sending him a message via Twitter @DavidKonig and you can monitor the activity of other attendees through the hashtag #EMSToday

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Episode 4: Car 54, The SMILE Conference Is Where You Should Be!

Dave Konig — Wed, 17 Feb 2010 12:00:47 +0000

We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, Greg flies solo with guest Lauri Stevens (@lawscomm) discussing the dual roles of Law Enforcement in Social Media and helping departments make the experience better for their constituents with The Social Media In Law Enforcement (SMILE) Conference (@SMILEConference) April 7-9 in Washington DC.

In our third audio podcast you can hear us discuss:

The SMILE Conference is broken down into two distinct themes on three days:
- Wednesday is a hands-on day covering both the fundamentals of services such as Twitter and Facebook, but also expanding into more advanced third-party applications and other services such as LinkedIn.
- Thursday covers reputation management, community building, and outreach.
- Friday is dealing with investigative techniques using Social Media.
It is important to plan and understand the goals you want to achieve in Social Media so that you have a direction to go.
More and more individual law enforcement officers are partaking in Social Media as opposed to waiting for the official agency PIO.
Using novel methods of connecting with the citizenry both utilizing Social Media and in the actual community is essential to success.
We need to shine the spotlight on the successes of Law Enforcement in Social Media instead of focusing on failures.

You can visit Lauri’s blog at Connected Cops and find out more about The SMILE Conference

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Social Media Tools for Intelligence Gathering #Screen

Greg Friese — Mon, 08 Feb 2010 17:18:54 +0000

Yesterday morning my Twitter stream lit up with breaking news reports of an explosion at a Power Plant under construction in Connecticut. In this short screen cast I show how a Google Search and Advanced Twitter Search can be used to gather real-time incident intelligence from people at or near the incident.

When initiating my search I made a critical error. See if you can catch it.

This technique could be useful to:

Hospitals preparing to receive casualties
Administrators trying to determine how many off-duty personnel to call in
Emergency management officials making decisions about opening a county or regional IC
Selecting which shelters to open or close

How else could you use Google search, Google Alerts, and Advanced Twitter Search for social media intelligence gathering?

Episode 3: In Your Facebook

Dave Konig — Wed, 03 Feb 2010 10:00:20 +0000

We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it’s all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
Facebook personal accounts, groups, and pages
Personal accounts are good for individuals
Groups can be public or private and are good for specialized communication
Pages are public and are great for agencies

The importance of utilizing Facebook Apps to customize the experience

Networked Blogs

Twitterfeed

Causes

The importance of RSS Feeds when creating Social Media

The need to not just build your Social Media presence, but also to use it

Utilizing a Social Media Team as opposed to a single PIO

Setting up a posting schedule

“Kicking the tires” of your Social Media effort

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Episode 2: For Trust We Socialize

Dave Konig — Tue, 19 Jan 2010 09:30:57 +0000

Mark Basnight of the Charlotte Fire Department joins us for the second episode of the PIOSocialMedaTraining.com podcast which is now available for your listening pleasure!

In our second audio podcast you can hear us discuss:

The view from the #SMR2009 Winner’s Circle with Charlotte Fire Department

How the contest gave Charlotte FD a vehicle to spotlight their Social Media efforts
How stakeholders in the day-to-day success of the Charlotte FD responded
Building trust and relationships is vital
For agencies looking to start in Social Media, start slow and experiment with personal accounts

The Social Media Response in Haiti

The first interview out of Haiti was via Skype which is the same service we use to record the podcast
The first video and images out of Haiti were via Twitter and Facebook
Fundraising efforts spread throughout Social Media in many forms
Social Media can be the source of unsubstantiated rumors
Agencies need to engage in Social Media and define themselves as trusted sources of information
Agencies engaged in Social Media have the power to stop the wheels of the rumor mill if established as trusted sources of information

Connect with Mark and The Charlotte Fire Department on Twitter and Facebook

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Episode 1: Drilling It Down In 2010

Dave Konig — Wed, 06 Jan 2010 09:00:29 +0000

The inaugural episode of the PIO Social Media Training Podcast is in the can and available for your listening pleasure!

For our inaugural podcast you can hear us discuss:

How PIOSocialMediaTraining.com began and a year in review

The Social Media E-mail Bootcamp
The Social Media Policy Guide For First Responder Agencies
An overview of the Social Media Responder 2009 contest

Twitter Advanced Search
FourSquare

Mayor Dave’s coffee spot

Twitter 2.0: API Rate Change Could Lead to a World of New Apps & Features
Layar Mobile Augmented Reality Browser
Schmap.it

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Social Media and Police: Law Enforcement 2.0 Podcast

Greg Friese — Tue, 03 Nov 2009 14:11:43 +0000

Listen to a discussion I had with Mike Waraich about about social media and emergency communications for first responders with a special focus on police for the Law Enforcement 2.0 Podcast. We talk about how police can get up and running with social media, where to begin with social media, and the best practices to maintain an effective social media presence.

PIOSocialMediaTraining.com co-founders Greg Friese and David Konig are available for media interviews, podcasts, conference presentations, and webinars. Contact us to discuss you article, project, webinar, or conference.