Podcast

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We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it’s all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

• Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
• Facebook personal accounts, groups, and pages
• Personal accounts are good for individuals
• Groups can be public or private and are good for specialized communication
• Pages are public and are great for agencies

The importance of utilizing Facebook Apps to customize the experience

The importance of RSS Feeds when creating Social Media

The need to not just build your Social Media presence, but also to use it

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Mark Basnight of the Charlotte Fire Department joins us for the second episode of the PIOSocialMedaTraining.com podcast which is now available for your listening pleasure!

In our second audio podcast you can hear us discuss:

• The view from the #SMR2009 Winner’s Circle with Charlotte Fire Department
• How the contest gave Charlotte FD a vehicle to spotlight their Social Media efforts
• How stakeholders in the day-to-day success of the Charlotte FD responded
• Building trust and relationships is vital
• For agencies looking to start in Social Media, start slow and experiment with personal accounts
• The Social Media Response in Haiti
• The first interview out of Haiti was via Skype which is the same service we use to record the podcast
• The first video and images out of Haiti were via Twitter and Facebook
• Fundraising efforts spread throughout Social Media in many forms
• Social Media can be the source of unsubstantiated rumors
• Agencies need to engage in Social Media and define themselves as trusted sources of information
• Agencies engaged in Social Media have the power to stop the wheels of the rumor mill if established as trusted sources of information

Connect with Mark and The Charlotte Fire Department on Twitter and Facebook

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The inaugural episode of the PIO Social Media Training Podcast is in the can and available for your listening pleasure!

For our inaugural podcast you can hear us discuss:

• How PIOSocialMediaTraining.com began and a year in review
• The Social Media E-mail Bootcamp
• The Social Media Policy Guide For First Responder Agencies
• An overview of the Social Media Responder 2009 contest
• Twitter Advanced Search
• FourSquare
• Mayor Dave‘s coffee spot
• Twitter 2.0: API Rate Change Could Lead to a World of New Apps & Features
• Layar Mobile Augmented Reality Browser
• Schmap.it

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Thanks for listening!

Listen to a discussion I had with Mike Waraich about about social media and emergency communications for first responders with a special focus on police for the Law Enforcement 2.0 Podcast. We talk about how police can get up and running with social media, where to begin with social media, and the best practices to maintain an effective social media presence.

PIOSocialMediaTraining.com co-founders Greg Friese and David Konig are available for media interviews, podcasts, conference presentations, and webinars. Contact us to discuss you article, project, webinar, or conference.

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Many Agencies are grappling with how to develop and deploy policies for employees about the use and creation of social media on the job. Human resources consultant, Roberta Jackson, discusses the importance of a social media policy with Greg Friese.

Listen to Greg and Roberta discuss:
1. Do’s and Don’ts for social media policies.
2. Contents of social media policy.
3. Reasons to use social media for an organization.
4. Integration of social media policies into employee manuals and trainings.
5. Using social media for employee recruitment.

Roberta Jackson is the Founder and President of Navigations for Leadership, LTD. Roberta is a certified Senior Professional in Human Resources, (SPHR) and a certified Global Professional in Human Resources (GPHR) as awarded by the Human Resources Certification Institute (HRCI). Roberta provides consulting services to EMS agencies, as well as other businesses and industries throughout the United States and internationally. Roberta previously was the VP of HR for one of the largest private EMS services in the northeast.

After listening add your thoughts about Social Media Policies in the comments area. Also what questions do you have for me to ask during a follow-up interview with Roberta?

If you would like a private webinar or in-person training program or consultation about social media policy for emergency response agencies contact us.

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Twitter. It’s a service you constantly hear about… but how do you get started?