PIO Social Media Training

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PIO Social Media Boot Camp

The PIO Social Media Boot Camp is an email based educational course for Public Information Officers, ICS position holders, or any emergency responder on the use of Social Media in both non-emergent and emergent situations. To show our commitment to helping Agencies achieve success, we are offering the PIO Social Media Boot Camp free! Just enlist in the service using the form on the left, and prepare to be all that Social Media will let you be!

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Episode 3: In Your Facebook

Posted by Dave Konig at 3 February, 2010, 5:00 am

Podcast: Play in new window | Download

We have a new episode of our bi-monthly podcast for your listening enjoyment. This time, it's all about the good and bad of Facebook for agencies.

In our third audio podcast you can hear us discuss:

  • Facebook presents a unique opportunity to get your message to those you want to reach because with over 350 million users, the chances that your target audience is already on Facebook is very good
  • Facebook personal accounts, groups, and pages
  • Personal accounts are good for individuals
  • Groups can be public or private and are good for specialized communication
  • Pages are public and are great for agencies
  • The importance of utilizing Facebook Apps to customize the experience
  • The importance of RSS Feeds when creating Social Media
  • The need to not just build your Social Media presence, but also to use it
        • Utilizing a Social Media Team as opposed to a single PIO
        • Setting up a posting schedule
        • "Kicking the tires" of your Social Media effort

    Want to listen while you're on the go?

    Thanks for listening!

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